As the world is retrieving up on its bottoms again after the epidemic, the need for digital marketing channels like email marketing continues at an all-time high.
6+ Profitable Email marketing Trends in 2021
- Take Care of Any Privacy Concerns
- Mix Plain-Text and HTML Emails in Your Marketing Industrialization
- Influence on User Developed Content
- Deal with Social Issues
- Understand Your Buyers
- Deliver Interactive Content
- Use Hyper-Personalization
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Table Of Content is Here!
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In the post-COVID period, email open and modification taxes have been enjoyed respectively.
Since it gives businesses and buyers to interact without creating bodily contact, I’d say email marketing is way forward of the angle.
But to expand a helpful email marketing strategy, you must realize the trends that will regulate email marketing in 2021.
In this column, we’ll talk about what these email marketing trends are and instances of each so you can enforce them in your movements.
Take Care of Any Privacy Concerns
Privacy has always been a very uncomfortable topic for companies and a large concern for consumers.
Many businesses have delivered emails remaking subscribers about their privacy policy in a flash of GDPR in 2018.
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The impression of GDPR is to give the consent of subscribers to deliver them marketing emails.
If not, they can unsubscribe from your directory to not receive these emails but be part of your list for updates.
The law is ever to clean up your email list and never email those who haven't authorized you to do so or haven't interacted with your emails for quite some period.
While GDPR has helped deter unloved emails from standing sent, some things can be done only by using email newsletter methods.
To make sure that you've got your prospect's positive approval when it comes to emailing them, you can do the following:
- Put the unsubscribe button right there where your possibilities can see it. Having possibilities banner your email as spam won't do you any favors in avoiding the spam folder or marking better deliverability prices.
- Allow possibilities to pick out the type of newsletters they'd like to accept and the regularity they'd like to receive it in, the way BuzzFeed does. That way, having their authorization is important.
- Add a check-box to your email form that will government the consent the possibility is giving you and will link to a T&C's page.
All in all, emailing the community who don't want to listen from you. Whether because they never agreed to or because they unsubscribed from your email list, it's your employment to keep off from them.
And this can't happen without saving your list clean and your opt-ins double.
Mix Plain-Text and HTML Emails in Your Marketing Industrialization
The fighting between plain-text vs. HTML email structure rages on.
The answer leans on who you ask — for some email marketers, designing and appearing with branded statements to send subscribers results in higher transformation rates.
Others exist by the clearness and the non-sales impression of text-only emails.
However, it’s always reasonable to use both and see which between the two performs the best. It’s what maximum brands do for their email marketing strategy.
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The possibility between plain-text or HTML email also declines on the message you want to imply to your audience.
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In the example above, Tupperware did a great job in putting up with the epidemic extremely with this no-nonsense text email.
The company recognizes COVID-19, and the brand's unrelated reps sell their product and how customers purchase them during the pandemic.
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At the same time, Tupperware also delivers HTML emails to subscribers. Here’s an example that showcases its snack-themed products, a joyful tone related to the earlier one.
The examples above show that you should use an email design that fits the tone of the message. You don’t have to hold with just one — turn with any design that you think reclaims best.
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Influence on User Developed Content
Considering user-generated content (UGC), we’re not discussing here content curation.
Although you can assemble content from several sites to deliver it to users for increased engagement, we’re suggesting another type of UGC here: buyer reviews and tributes.
Getting 5-star reviews from buyers is a trend that’ll never go away. Beneficial appreciations from happy customers are a clue that your business is going on the right way.
At the exact time, you need to show subscribers that your customers are convinced with your development or courtesy that they left a review.
And what better way to showcase these than to deliver them as part of your email marketing movements?
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In this marketing email by capsule wardrobe company Cladwell, private stories from stoners of the service on how the company assisted them with their issue of having a cabinet filled with clothes.
Appreciations help educate prospective buyers on what your business is about and generate more interest in your services. It could then lead to potential sales and revenue moving forward.
To get tests to feature on your emails, check your Google My Business account and sites like Yelp, Facebook, and others. See if buyers left helpful reviews that you can use.
If your business doesn’t have inquiries yet, you can send an email thunder to buyers consulting for reviews.
Deal with Social Issues
This runs hand-in-hand with preference emails.
Social justice is a topic that's long outstanding when it comes to email marketing, and the pandemic indicated just that.
For better or horrible, marketers deal with societies, and societies face many social problems daily. And content that doesn't deal with those problems is, by insolvency, not tailor-made.
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Emails like this from Aftershokz are an excellent illustration of taking a position for the tremendous good. It teaches people and helps them realize your role as a company.
Social umpire themes need to be a pin in your content calendar, mostly during the pandemic.
As marketers, you need to rectify the content your suitable audience is eager in and find the reason that would profit your business — and would be in theme with your tone of voice and importance — as much as it can help your audience.
Voicing your social questions and making a corporation stand to give your audience the forum to talk about, engage with, and trust in your trademark.
It also shows your workforce's importance and the responsibility you could have to a reason that would resonate with your expectations.
As you can see above, McDonald's chose to improve social rights contained in this email marketing movement and contribute to thanking all frontline, health, and important workers by giving free feeds.
COVID-19 worked for the trademark, helping it create a more socially aware image and, at the same time, thanking the NHS employees for all their heavy work.
This type of "thank-you" forgiveness will help buyers trust your trademark and attach it with it.
Finally, note the "Spread the word" CTA that advises the recipients to let the further community know, employing word-of-mouth marketing as sufficiently.
Understand Your Buyers
Showing how much you understand your buyers goes a long way.
There are advantages to showing appreciation to customers according to further obtainable to a study conducted by MarketingProfs:
Open prices for anniversary campaigns were approximately three times as high: 34.4% vs. 12.9%.
Missing out on that income would be awful, especially during a pandemic.
You see, COVID-19 has made the need to create email content for the buyers and show them how crucial they are to you even more important when it comes to the
Buyers lifestyle.
So, showing your buyers you're their largest fan and settling them right in the inside of your marketing automation strategy will build a sentimental response - and relation - and help improve engagement, exposure, and commitment.
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As you can see, Aesop is one of the brands that respect how their buyers are there, even when they're far unfriendly, and they agree to give back to their society that way:
With sealed stores - for everyone's safety - one would complain that this email is counter-intuitive. But not when you bring a prospect's life easier by giving free shipping, which is a much-needed deduction.
In that case, Aesop made sure to importance prospects above anyone else by using a buyer gratitude email that gives back to their society. This is a great way to entertain subscribers by giving more than just kind words.
Customer gratitude - and therefore, buyer gratitude email campaigns - are more than emails that target buyers according to their degree on the deals funnel.
A thank-you email, a birthday email, or an anniversary email takes off a long way. But so does an email that indicates how much you understand your buyers in trying times.
Deliver Interactive Content
Rather than the usual text-image-CTA mixture found in regular emails, you can stand out rather than with interactive content.
This contains extra elements, animation, and elements in the content that help clean up your emails and boost conversion and engagement rates.
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Overhead is an example of an email with interactive content from Bose for their Black Friday crusade.
Instead of just indicating to you how much you can regain by buying its headphones and speakers on sale, you need to scratch off the grey space on the email (just like you would on a scratch card) to esteem it.
It’s these little things that help determine your email from other businesses by bringing them to fascinate with it in different ways.
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In this example, Jot also shows you the probabilities of putting in videos that people can watch from their inbox. You had to click a button to open a new window that would exploit the video back then.
With the interactive topics, you don’t have to do it anymore.
This is one of the email marketing directions that has paved the way for businesses to provide more fun newsletters that subscribers will love.
Use Hyper-Personalization
Hyper-personalization is more than just an email marketing direction. It's something that needs to be existing regarding every single email marketing campaign a brand might establish.
All you need to do is dive thick into your buyers' data and invest in an Email marketing platform that carries unnatural intelligence and instrument learning tools.
These will be able to build components so small that correspond to your buyers on a one-on-one basis.
To do that, you will need to research your buyers' manner on your website and use marketing industrialization that will allow you to prepare the best out of the consumer journey, with automated welcome, cart defection, and thank-you emails or personalized newsletters.
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RescueTime is a time-tracking software that regulates your online activities to help you become more efficient.
To do this, the tool delivers regular emails respecting the hours you spent on specific activities and the considerably used apps during the period.
In this email marketing example, RescueTime produces dynamic content founded on how much the user used the tool. This results in the invention of personalized emails tailor-made to subscribers.
Another example of hyper-personalization is Spotify’s Year in Music email.
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The app delivers these interactive emails before the end of the year to indicate to users the music they’ve listened to for the year.
Clicking on the link indicates you to the playlist in your app including the songs you listened to the most. It’s a tremendous way to look back on the year that was from your selections of music.
The examples above give email marketers the benefit of personalizing and automating at ranking and creating emails targeted and look and realize tailor-made.
In the end, every subscriber will receive an email established and curated using their data, particularly from them.
Conclusion
Email marketing during the pandemic has risen even more powerful thanks to the trends for 2021 examined above.
In a way, COVID-19 motivates companies to power emails into their marketing strategies, which made forth innovative ways to reach out to their buyers more effectively.
Using email automation tools to enforce these trends, you should be able to enjoy even elevated open and conversion prices to help push your business to the lid.
